Karthik Manjunath

At Mercuri, every product update starts with one simple question: How can we help businesses get more value from every customer conversation? This month’s updates are built around that idea, helping you send the right message  to the right customer  at the right time . With January’s release, Mercuri introduces three powerful capabilities designed to improve campaign relevance, engagement, and results: Campaigns based on Conversation Tags Limited Time Offer Templates Media Carousel Templates...

As businesses grow, customer conversations increase in speed. There are more messages, channels, and follow-ups. Teams often handle too much manually. This month, we worked on addressing this issue. Our December updates help teams stay organized, easily set up AI, and automate important customer messages directly from Shopify without making things complicated. Here’s what’s new: Stay on Top of Conversations with Tags and Filters When you manage dozens or even hundreds of customer chats,...

As 2025 comes to a close, let’s explore the possibilities of expanding the scope to omnichannel automation, combining SMS and WhatsApp. The recent numbers say that there are 3 billion monthly active users worldwide, with India accounting for the largest share. And about two-thirds of the population uses SMS as a medium of communication, making its impact a huge one.   The e-commerce business is booming, with over 30 million sites globally, and its customers prefer to receive conversational...