January 2026 Mercuri Product Updates: Turning Conversations into Conversions
- Karthik Manjunath
- 1 day ago
- 3 min read
At Mercuri, every product update starts with one simple question:
How can we help businesses get more value from every customer conversation?
This month’s updates are built around that idea, helping you send the right message to the right customer at the right time.
With January’s release, Mercuri introduces three powerful capabilities designed to improve campaign relevance, engagement, and results:
Campaigns based on Conversation Tags
Limited Time Offer Templates
Media Carousel Templates
Together, these updates help businesses move away from generic message blasts and toward smarter, more personalized WhatsApp marketing.
Campaigns Based on Conversation Tags
Every customer conversation tells a story: what they asked, what they’re interested in, and where they are in their buying journey.
With Mercuri, you can now turn those conversations into meaningful audience segments.
Instead of sending the same campaign to everyone, businesses can now segment customers based on conversation tags and send highly targeted campaigns.
Why targeting matters more than volume?
Most campaigns don’t fail because the message is bad: they fail because the message reaches the wrong audience.
Conversation tag–based campaigns help businesses:
Target customers based on real interactions
Send follow-ups only to interested users
Re-engage leads who previously showed intent
Avoid over-messaging customers who aren’t relevant
The result is better engagement, higher conversions, and a more respectful customer experience.
How does Mercuri make this simple?
Mercuri makes audience creation simple and flexible.
Businesses can:
Choose target audiences from saved contact lists
Upload contacts via CSV from the dashboard
Select customers from existing contact lists
Sync conversation-tag segments directly into campaigns
Once synced, Mercuri automatically pulls audiences grouped by conversation tags , allowing you to select them instantly while creating a campaign.
Your campaigns are now driven by customer intent, not guesswork.
Limited Time Offer Templates
Some campaigns depend on perfect timing.
Limited Time Offer templates are designed for moments when urgency matters: flash sales, festive offers, exclusive discounts, and short-term promotions.
These templates help businesses clearly communicate:
What the offer is
That it’s time-bound
What action should the customer take
All within a clean, structured WhatsApp message format.
How does this help your business?
Urgency drives action.
With Limited Time Offer templates, businesses can:
Increase conversions during promotions
Encourage faster purchase decisions
Deliver professional, easy-to-understand offer messages
Maintain consistency across promotional campaigns
Instead of long or unclear messages, customers immediately understand the value and the deadline.
How Mercuri helps you take action?
Mercuri simplifies the process of running time-sensitive campaigns.
Businesses can:
Create Meta-approved offer templates
Reuse the same templates across campaigns
Apply expiry-based offers in campaigns or live conversations
Launch promotions quickly without manual setup
Your team focuses on strategy, Mercuri handles the execution.
Media Carousel Templates
Not every campaign can be communicated in a single message.
Media Carousel templates allow businesses to showcase multiple products, services, or offers within one interactive WhatsApp message.
Customers can swipe through cards, explore options, and take action; all without leaving the conversation.
How does this help your business?
Carousel templates are ideal when you want customers to see more before deciding.
Businesses can use them to:
Highlight new product launches
Showcase collections or categories
Promote multiple offers in one campaign
Increase engagement using rich visual content
Visual storytelling captures attention faster, and carousels make that experience seamless.
How Mercuri helps you take action?
Mercuri makes creating visual WhatsApp campaigns simple and fast.
Businesses can:
Build carousel campaigns in minutes
Add images or videos to each card
Include call-to-action buttons for instant engagement
Manage all campaigns from one unified dashboard
No design tools. No complex workflows. Just effective campaigns.
Conclusion
Individually, each feature is powerful.
Together, they change how businesses approach WhatsApp marketing.
With Mercuri, you can now:
Segment customers using real conversations
Send highly relevant campaigns
Create urgency-driven promotions
Showcase products visually
Reduce manual effort for your team
This isn’t about sending more messages.
It’s about sending better messages to the right people at the right moment.
Start building smarter campaigns today
These features are now live inside your Mercuri dashboard.
If you’re already using Mercuri, start exploring conversation tag–based campaigns and the new marketing templates today.
If you’re new to Mercuri, now is the perfect time to see how smarter conversations can drive real business growth.
Turn conversations into conversions with Mercuri.
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