Pipedrive, the popular CRM provider, recently announced the removal of its WhatsApp integration, which was powered by Twilio. This change may leave many businesses concerned about their communication strategy, especially those that heavily rely on WhatsApp for customer engagement. But there’s no need to worry—there are better, more seamless solutions available!
Why Did Pipedrive Remove Its WhatsApp Integration?
Pipedrive likely decided to remove the integration to avoid the complexity and resources needed to build and maintain a complete WhatsApp solution, such as an advanced inbox and automations. Managing these aspects can be a challenge, which is where a more specialized solution like Mercuri comes in.
Mercuri: The Native WhatsApp & SMS Solution for Pipedrive
Mercuri offers a fully integrated solution within Pipedrive, allowing you to continue using WhatsApp and SMS without relying on external tools like Zapier. With Mercuri, you’ll get:
A Seamless Native Integration: Mercuri works directly within Pipedrive, so you don’t need additional connectors or apps to manage your WhatsApp and SMS communications.
A Two-Way Communication Inbox: Manage all your WhatsApp and SMS conversations from a unified inbox inside Pipedrive. Whether it’s a customer inquiry or a follow-up message, your team can handle every conversation in real-time, ensuring a seamless communication flow.
Marketing Campaigns Within Pipedrive: Send targeted WhatsApp and SMS marketing campaigns directly from Pipedrive. Create personalized messages, schedule campaigns, and track engagement—all from within the CRM without the need for external marketing tools.
Automation & Campaigns: Automate follow-ups, send WhatsApp and SMS campaigns, and trigger messages based on CRM status changes, all from within Pipedrive.
WhatsApp Templates: Start two-way WhatsApp conversations easily using pre-approved message templates, ensuring smooth customer engagement.
How to Migrate from Twilio to Mercuri
Migrating from Twilio to Mercuri is quick and hassle-free. Here’s how you can get started:
Set Up Your WhatsApp Business Number: With Mercuri, you can connect your existing WhatsApp number or get a new one. Our team can guide you through the process and help you set up your verified WhatsApp business account.
Sync Your Pipedrive Contacts: Since Mercuri is natively integrated with Pipedrive, syncing contacts is automatic and seamless—no need for Zapier or external tools. All your contacts and conversation histories will be available in Pipedrive.
Automate & Manage Conversations: Mercuri lets you automate key communications and manage them effortlessly. Use message triggers based on Pipedrive workflows to ensure no customer interaction slips through the cracks.
Benefits of Using Mercuri for WhatsApp & SMS in Pipedrive
Two-Way Communication Inbox: Mercuri provides a fully integrated inbox that allows your team to engage in real-time, two-way conversations with customers. Whether it’s a sales query or customer support interaction, all WhatsApp and SMS messages are organized and accessible directly in Pipedrive, ensuring nothing is missed.
Marketing Campaigns Within Pipedrive: Create, send, and track WhatsApp and SMS marketing campaigns directly from Pipedrive. With Mercuri, you can personalize campaigns, target specific customer segments, and measure engagement, giving your marketing efforts a boost while staying organized within the CRM. Use pre-approved WhatsApp templates or custom SMS messages to ensure your campaigns are always professional and compliant.
Truly Native Integration: Unlike external solutions that require Zapier or additional APIs, Mercuri’s integration is built directly into Pipedrive, ensuring smooth and efficient workflows.
Boost Team Productivity: With features like automated campaigns, scheduled messages, and a unified inbox, your sales and marketing teams can handle multiple conversations and campaigns more efficiently.
Ensure Business Continuity: If a team member leaves, reassigning their WhatsApp chats to another colleague within Mercuri is simple, ensuring no disruption in communication.
Cost-Effective: Mercuri operates on a pay-as-you-go model, so you only pay for what you use. Plus, no extra charges for connectors like Zapier.
Getting Started with Mercuri
Ready to take your Pipedrive and WhatsApp integration to the next level? Here’s how to get started:
Create a Mercuri Account: Sign up for a free account on mercuri.cx to explore all the features we offer.
Book a Demo: Want to see Mercuri in action? Book a demo with our team, and we’ll show you how easy it is to migrate from your old solution and start leveraging WhatsApp and SMS directly in Pipedrive.
With Mercuri, you won’t miss a beat when it comes to communicating with your customers. Our native integration with Pipedrive ensures that you can manage WhatsApp and SMS conversations with ease, automate essential workflows, run marketing campaigns, and boost team efficiency—all within the CRM you already know and love.
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